Toyota Material Handling is awarded iF Universal expert and consumer labels
The BT Movit S-series was recently given the iF Universal Design expert favorite and consumer label. At the same event, the N-series, Care Equipped for Mobility Support in Hospitals, earned the consumer favorite label.
A specially adapted version of the BT Movit N-seriestowing truck won the approval of iF Universal’s 50-strong consumer jury, as they converged on the Bavarian capital for the Munich Creative Business Week. The ergonomic and robust N-series Care truck enables Toyota Material Handling to make a contribution in the healthcare arena.“The truck helps hospital staffs to move patients around, and we are delighted the jury recognised the “consumer” benefits this includes. Receiving the consumer favorite distinction fits in nicely with Toyota’s principle to be a ”good citizen”, says Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe.
“We are passionate about the wider implications of our work: Our design has to be universal. Regardless of where our users come from, what language they speak and their gender, they should feel equally welcome and at ease using our products.”
“We are passionate about the wider implications of our work: Our design has to be universal. Regardless of where our users come from, what language they speak and their gender, they should feel equally welcome and at ease using our products.”
One of the expert favorites was Toyota’s BT Movit S-series, a high-performance truck designed for moving goods in a continuous flow, but equally to give the driver as much support as possible. Now equipped with led lamps and a one-hand-operation steering handle, the S-series is a prime example of good man-and-the-machine communication.
Over 100 entries from a host of countries competed to gain favour with the iF Universal juries – one for the expert label, the other one for the consumer label. A mere five contestants won the consumer favorite for 2015, while 20 expert favorite labels were awarded.
Over 100 entries from a host of countries competed to gain favour with the iF Universal juries – one for the expert label, the other one for the consumer label. A mere five contestants won the consumer favorite for 2015, while 20 expert favorite labels were awarded.
